In keeping with the demand for more cost effective yet efficient cameras, Sony created and launched the new Sony DSC-W800 camera. The new Sony DSC-W800 camera is one of the latest in Sony’s Cyber-shot compact digital releases. It was released to the public in early 2014 and was to serve as a replacement for the previously released W710 camera. The device has received reviews for the inexpensive digital option now available on the market. It provides an alternative without significantly minimizing the quality of the results it will give. The camera offers users a 2.7 inch or approximately 6.7 centimeter TFT LCD screen. This feature is outfitted with brightness control and resolution of up to 230k-dots. The W800 camera also offers a 5X optical zoom lens, 20.1 mega pixels from the built-in Super HAD CCD sensor, an imagine processing engine, Self-timer, Auto image rotation and Auto Flash. Users will also be able to enjoy the Scene selections and the available shooting modes; creating diversity for shoots.